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Collection: L’MAD

L’MAD Collection was founded by curator, Lucy MacGarry in 2012. L’MAD is a South African fashion brand that creates limited edition collections to promote local artists and designers. The ethos behind L’MAD is to create garments and accessories that remain in constant dialogue with contemporary African art.

Receiving positive reviews both in South Africa and abroad, L’MAD boasts clients such as Patti Scialfa (Bruce Springsteen’s partner), and retail veteran Jennifer Walsh. Creative Review UK featured a L’MAD scarf by Michael Taylor that was sent to celebrities David Bowie, Rihanna, Lady Gaga, Eminem, Grace Jones and Ai Wei Wei for Elton John’s Love Is In My Blood campaign to raise awareness for the work of the Elton John AIDS Foundation.

L’MAD has to date collaborated with the following artists to create limited edition, silk scarf editions and garments:

Jan-Henri Booyens
Ben Johnson
Nico Krijno
Namsa Leuba
Caroline Mackintosh
Titus Matiyane
Richard Penn
Marlene Steyn
Michael Taylor
Jill Trappler

As well as with longtime business partner and collaborator, Guillotine Design.

8 products
  • Girl by Michael Taylor
    Girl by Michael Taylor
    Vendor
    L'MAD Collection
    Regular price
    R 1,790.00
    Sale price
    R 1,790.00
    Unit price
    per 
  • Ocean by Richard Penn
    Ocean by Richard Penn
    Vendor
    L'MAD Collection
    Regular price
    R 1,790.00
    Sale price
    R 1,790.00
    Unit price
    per 
  • Green Abstract by Michael MacGarry
    Green Abstract by Michael MacGarry
    Vendor
    L'MAD Collection
    Regular price
    R 1,790.00
    Sale price
    R 1,790.00
    Unit price
    per 
  • New York by Titus Matiyane
    New York by Titus Matiyane
    Vendor
    L'MAD Collection
    Regular price
    R 1,790.00
    Sale price
    R 1,790.00
    Unit price
    per 
  • Celeste by Ben Johnson
    Celeste by Ben Johnson
    Vendor
    L'MAD Collection
    Regular price
    R 1,890.00
    Sale price
    R 1,890.00
    Unit price
    per 
  • Battleship by Ben Johnson
    Battleship by Ben Johnson
    Vendor
    L'MAD Collection
    Regular price
    R 1,890.00
    Sale price
    R 1,890.00
    Unit price
    per 
  • Chains by Nico Krijno
    Chains by Nico Krijno
    Vendor
    L'MAD Collection
    Regular price
    R 1,890.00
    Sale price
    R 1,890.00
    Unit price
    per 
  • Carrots and Sausages by Nico Krijno
    Carrots and Sausages by Nico Krijno
    Vendor
    L'MAD Collection
    Regular price
    R 829.00
    Sale price
    R 829.00
    Unit price
    per